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Project LV

Louis Vuitton ParisOne of the things I’ve recently noticed is that although China is not that a rich country, Chinese people are among the most potential consumers in expensive things…or luxuries. It’s inevitable to see some young pretty ladies wearing the latest Prada shoes or a pair of nice Gucci sunglasses in the street. And in shopping malls on weekends, there are always well-dressed people queuing in front of cash counters, waiting for swiping their credit cards on a several-thousands Yuan dress. As for people who can’t afford a genuine Gucci bag but still want one, they would probably choose to bargain on fakes. With one tenth or less of the original price, you can get the 99-percent-the-same-in-looking Gucci bag. So why not? Even my Czech friend was loving it and bought three *Amarni* suits for himself and his family.

But what actually interests me is that the passion people show on luxuries and brands and the whole consumptionism stuff. So i want to start a project in recording this, I named it “Project LV”, as most people regard Louis Vuitton, or LV is one of the symbol of luxuries.

I created a group in flickr where you can upload your pictures and videos of people with LV or other luxury brands. There in no rule for the pictures, no matter if it’s taken by digital or film camera, no matter if it’s clear or blurred, as long as there are people with LV it’s fine. If you can’t upload to flickr, just drop me an email with your picture/video link.

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